We need to understand and define human behaviour and draw patterns to learn how to respond to it for ourselves, our families, our celebrities and the general wider society so these damaging types of behaviour evolve with the rest of us.
Luckily, an increasing amount of people are becoming aware that the current government’s focus has never been on public health or putting the nation’s interest first. It has always been on a fiscal agenda. Every decision and action has been on power and money, from the role of Public Health England, which favours pharmacy over […]
In my view, the vaccine roll-out is being carried out in a brash, divisive and careless way. Had clear and effective guidelines and a strategy to prevent sickness, deaths and further transmission been followed, we would be out of this by now. Instead, people are being coerced to have a vaccine instead of being able […]
The Diffusion of Innovation, identified by E. M. Rogers in 1962, showed how new ideas and innovations spread through populations. According to writers such as Malcolm Gladwell, this is what makes the difference between non-starters and fire-starters and is how new trends have spread at least since the Agricultural Revolution. It doesn’t even have to […]
As the sun rises in the sky, days get longer and the chilly wind is replaced by warm air, the seas and oceans around Cornwall call me to their shores. I am running out of swimwear. With rises in online shopping choices due to lockdowns, with Amazon and eBay competing with a wide range of […]
I woke up the morning after a great conversation with one of my best friends and had a thought which struck me. Are people we like the most the people we accept the most? I find my best friends are the ones I enjoy talking to the most, whatever their traits. This requiries choosing our […]
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